Do you want to create an app like Shaadi.com? Well, you’re not alone!
Shaadi.com is one of the well-known names in the matrimony market. Finding the soul mate in this digital age with the rise of online dating and matrimonial apps is quite integral.
Shaadi.com, a top matrimonial platform has thus become one of the well-known companies in India that has a major mark on the online marriage space.
Millions of users globally use this app, whereas investors seek to construct to make an app look at it as an inspiration.
If you are planning to develop an app like Shaadi.com, you might ask “How much does it cost to build an app like Shaadi.com?
The overall Shaadi.com-like app development costs can be somewhere between $10,000 to $40,000+.
Well, this is just a ballpark figure, you need to read the whole blog to get to know how different factors affect the cost.
By the end of this post, you’ll have a clear idea of what’s involved in creating your version of Shaadi.com and how to plan for the investment ahead.
Without any further ado, let’s get to know it all:
Inside Shaadi.com: The Platform That Changed Matrimony Forever
Before diving into the cost and technical details, it is important to understand the app you’re aiming to replicate.
So, “What is Shaadi.com & why it is so famous?”
Launched in 1997, and since then Shaadi.com has grown to become one of the matrimonial platforms, helping people find their life partners. Initially, focusing on the Indian community, Shaadi.com has since expanded to cater to a global audience.
It became so famous that people looked into the cost to create a matrimony app like Shaadi.com because of its extensive database, user-friendly interface, and targeted marketing.
This is how they became a trusted name in matrimonial services.
If you need more reasons to build an app like Shaadi.com, consider these impressive stats:
Reasons to Build an App like Shaadi.com
Get to know some amazing stats to back up your idea with more strong reasons. What do you say?
• Shaadi.com has more than 35 million registered members worldwide.
• It has successfully enabled over 5 million marriages.
• The platform has earned numerous awards and accolades, including being recognized as one of the top 50 most innovative companies in the world by Fast Company.
• Additionally, Shaadi.com ranks among the top 10 most visited websites in India, according to Alexa.
• The website has garnered many awards and recognition including features in Fast Company's listing of the world's top 50 most innovative companies.
• In Alexa, Shaadi.com also comes as one of the 10 most visited websites in India.
• Shaadi.com belongs to India, Pakistan, and Bangladesh, but its app spreads across the globe with its presence in Canada, the United Arab Emirates, the United Kingdom, and the United States.
• Global size of marriage and dating app market is measured to have reached around 4.6 billion dollars in the year 2023. It is predicted to increase until 2032, valued at about 10.2 billion dollars at an estimated growth rate of about 9.1%.
With such a staggering number, no doubt why businesses have this constant thought in mind, “How much does it cost to develop an app like Shaadi.com?”
Before you find that, let’s take a moment to find features that make your app look great.
Features You Must Have in Your App Like Shaadi.com
To create a matrimony app , your focus should be on features with a smooth, secure, and engaging experience.
Here are the top ten features your app should have to stand out from the rest:
1. User Profile Customization
One of the most important features to have when you create a matrimony app like Shaadi.com is ‘User-profile customization’.
Allows the users to build elaborate and custom profiles that display education, career, interests, and preferences.
The more detail a user can put in their profile, the better chances there are that they will find an adequate match.
This aspect also helps in allowing the user to express themselves truly in front of the camera.
It, therefore, gives the users confidence in this site because they believe in having a real opportunity for a meaningful connection.
2. Advanced Search & Filter
Having a great search & filter is something users look forward to in a matrimony site like Shaadi.com.
A robust search and filter system enables people to find possible matches through several criteria, such as age, location, religion, educational background, and even personal interests.
The better filtering options available, the more customized the search process is going to be.
If multiple filters are allowed for finding a match, people narrow their options, and people with preferences that are relatively close get matched up, meaning their probability of forming successful long-term relationships increases.
3. Matching Algorithm
Goodbye swipes, hello algorithm.
Make it easy for a bright algorithm to do the tough part, suggesting profiles based on shared values and compatibility.
To present relevant profiles, a well-developed matchmaking algorithm with proper interest, value, and compatibility-based suggestions is considered important.
The algorithm observes user preferences, behaviors, and past interactions to identify matching profiles.
This means that the app will apply smart technology to give its users the most accurate profiles, hence making the process of getting a partner faster and more effective.
A good algorithm will ensure user satisfaction and keep them engaged in using the app.
4. Private Messaging
Building a connection starts with communication- provide secure and private messaging, so clients can connect in comfort and confidence.
In-app messaging empowers users to communicate directly with potential matches before meeting in the real world.
This feature encourages users to develop connections much more comfortably since they no longer have to fear how their data will get exposed.
5. Push Notification
Keeping in mind, real-time notifications keep a user in the loop, thus making him/her never miss any messages or matches or any crucial update through the app.
Real-time notification is the most vital in keeping users active as a whole. Be it from your match or new profiles getting updated, real-time updates enable them to be active on the app.
This in return enhances the retention power of the user and prevents them from missing any updates.
6. Video Profiles & Introduction
Video profiles tell a lot more than a picture can by helping individuals connect to other people more genuinely.
It is one of the best features to have in matrimony apps like Shaadi.com helping users connect better, getting them closer before choosing to communicate further.
This will add uniqueness and dynamism to the application while raising interest in the app and making profiles more memorable.
7. Privacy & Security Feature
Safety is paramount, and offer robust privacy and security features that give the assurance of keeping your private information safe and confidential.
Users can use privacy controls to determine who may view their profile, send messages, or see photos.
Combining the above steps means that on the entire platform, users will be capable of using the app with maximum comfort without fear that their information will be leaked or used wrongly, thus ensuring a safe trustworthy environment.
8. Location-Based Matching
Connect nearer matches to home with location-based matching, suggesting partners for getting together in person, local and ready.
The GPS or location information will hence allow the application to recommend matches based on their geographical proximity, thus making it easier for people to connect physically.
This feature helps make the overall matchmaking experience better since it limits selection based on real-world proximity.
With this out of the way, this is the time when you should know how to create a matrimony app like Shaadi.com.
Steps to Develop a Matrimony App like Shaadi.com
Do you have an idea how to develop an app like Shaadi.com? Well, you've come to the right place!
Building an app related to matrimony is thrilling, but has its challenges and rewards attached. So, let's break this down into small steps to make sure that your journey runs smoothly and successfully.
Step 1: Understand Your Audience and Define the App's Purpose
Before jumping into coding, you should know who you are making the app for.
Who are your users? What do they need in a matrimony app? You need to define what would make your app different from others like Shaadi.com.
It could be features that are more advanced matchmaking algorithms, greater privacy, or even different communication options.
Step 2: Plan Required Features
You now have an idea about what your user needs. It's time to outline the features.
The ideal matrimony app like Shaadi.com should always have provisions for profile creation, filter options for searches, the option to send a message, photo verification, and several more.
Think about how you are distinct from your competition, making sure the experience is fun and easy to use to return to that app multiple times.
Step 3: Hire Experienced Team
Now, as you know to turn your idea into reality, you will need an experienced team of a top mobile app development company .
You can either hire a development team or use an app-building platform, depending on your budget & expertise.
Building a matrimony app like Shaadi.com requires specialized skills, so having a team that understands app development, UI/UX design, and security is important.
Talking about design, the next step is the same.
Step 4: UI/UX Design
Design for your app is the heart and soul of the design.
Users must easily create profiles, search for other users, and view others. The layout has to be simple, clean, and intuitive.
Test your design in real life with actual users; feedback and improvement can go a long way.
Step 5: Build the Backend and Integrate Features
As soon as your design is ready, the development of the app backend commences.
This includes matchmaking algorithms, messaging systems, search filters, security protocols, and whatnot.
Your backend needs to be secure, scalable, and ready to handle all of this from a load point. This is essential when an app like Shaadi.com has to do just fine.
Step 6: Test Before Going Live
Testing is key to launching a high-quality app.
Check that all the features are working appropriately, and make sure there aren't any bugs or glitches.
You wouldn't want technical problems ruining the user experience, so now's the time to iron these issues out before launching your app.
Get feedback from your users and adjust according to your experience.
This way, your app is ready for its big launch.
Step 7: Launch & Market Your App
Once the testing is done, it’s time to launch!
You need to get the word out about your app and encourage people to download it.
Social media, SEO, influencer partnerships & ads are great ways to spread the word.
Marketing is key in how to build a matrimony app like Shaadi.com that’s famous & successful.
Step 8: Gather Feedback and Enhance
Your work is not over after the launch.
Collect feedback from the users on which aspects to improve.
Is the matchmaking algorithm good? Is the messaging system satisfying enough for users?
Regular updates and enhancements as per feedback will make sure that your users remain satisfied and that your app will always stay ahead of its competitors.
Now, as soon as you understand this!
The question remains, how much does it cost to create an app like Shaadi.com, get to know it in the next section.
How Much Does It Cost to Develop a Matrimony App like Shaadi.com?
To develop an app like Shaadi.com is an activity that requires proper planning and has a cost.
You probably ask questions like, "How much does it take to make an app similar to Shaadi.com?" or "What is the cost of making a matrimony app like Shaadi.com?"
The Shaadi.com-like app development costs can be somewhere between $10,000 to $40,000+. But, these things can differ based on different things including the development team location & complexity of the app.
Let's break things down so you can have an idea about it.
But remember, to accomplish this, you will have to assign a budget for some key development stages such as designing, back-end coding, testing, and maintenance.
Knowing the true cost to develop a matrimony app like Shaadi.com requires proper planning. So, with the right iOS or Android app development company , you can ensure that the app meets the needs of your users and drives long-term business.
| Development Stage/Feature | Estimated Cost | Description |
| Basic App Design | $10,000 - $15,000 | Includes wireframing, basic UI/UX design, and mockups for a user-friendly interface. |
| Profile Creation and Matchmaking | $5,000 - $10,000 | Development of features like user profiles, matchmaking algorithms, and compatibility analysis. |
| Search Filters and Advanced Search | $3,000 - $7,000 | Advanced filtering for user preferences such as age, location, and interests. |
| Real-Time Messaging System | $3,000 - $8,000 | Secure messaging feature for users to communicate with matches while keeping privacy intact. |
| User Photo Verification | $2,000 - $5,000 | Implementing photo verification to ensure authenticity and prevent fake profiles. |
| Subscription & Payment Integration | $5,000 - $10,000 | Secure payment gateways for subscriptions and premium features within the app. |
| Backend Development (Server, DB) | $5,000 - $10,000 | Development of a secure and scalable backend to manage user data, profiles, and communication. |
| Testing and Quality Assurance | $2,000 - $4,000 | Ensuring the app works seamlessly, debugging, and fixing issues before release. |
| App Deployment (App Store/Play Store) | $1,000 - $3,000 | Deployment of the app on iOS and Android app stores, including account setup and approvals. |
| Ongoing Maintenance (per year) | $10,000 - $20,000+ | Regular updates, bug fixes, server costs, and performance improvements for app longevity. |
Cost Breakdown for Shaadi.com Like App
If you're trying to figure out how much does it cost to create an app like Shaadi.com, you need to note that several factors are brought into play.
The cost is entirely dependent on your vision regarding the app, the features you want to include, and also how you would want to approach it.
Do you want to know about them, let’s get to know them in the next section:
1. Feature Scope
The more functionality you want to include in your matrimony app, the more it will cost.
For example, the basic features such as a profile creation and search filter would be less expensive as compared to the advanced functionalities such as matchmaking algorithms, photo verification, and real-time messaging.
The cost to develop a matrimony app like Shaadi.com goes up with increased functionality that improves the user experience.
The higher the level of personalization and sophistication, the longer and costlier the time your development team requires.
| Feature | Complexity | Development Time (weeks) | Cost | Impact | Description |
| User Registration & Profile Creation | Low | 1-2 | Low | Essential | Allows users to create accounts, input personal information, and upload photos. |
| Search & Filter (Matchmaking Algorithm) | Medium | 2-4 | Medium | Core Functionality | Users can search profiles based on various criteria, requiring complex logic for matching. |
| Messaging/Chat System | High | 4-6 | High | Core Functionality | Enables real-time communication between users with features like private messages, notifications, and media sharing. |
| Video Calls | High | 4-6 | High | Premium Functionality | Integrates real-time video calling using APIs for video streaming. |
| Subscription/Payment Gateway | Medium | 2-3 | Medium | Monetization | Enables in-app purchases, payments for premium features, or subscriptions through payment providers. |
| Profile Verification (Admin Panel) | Medium | 3-4 | Medium | Trust & Safety | Allows manual or automated verification of user profiles to ensure authenticity, with an admin panel for management. |
| Geolocation & GPS Integration | Medium | 2-4 | Medium | User Experience | Shows potential matches within a certain radius using the device's GPS. |
| Photo/Video Gallery & Upload | Low | 1-2 | Low | User Experience | Users can upload and manage photos and videos, including storage and optimization. |
| Push Notifications | Low | 1-2 | Low | User Engagement | Alerts users about new matches, messages, or events, requiring push notification services. |
| Admin Panel (Backend Management) | High | 4-6 | High | Management & Control | Provides an admin panel to manage users, content, reports, and system settings, including data analytics. |
| Social Media Integration | Medium | 2-3 | Medium | User Acquisition | Allows users to sign up/log in using social media accounts (Facebook, Google). |
| Security Features (Encryption) | High | 2-4 | High | Essential | Encrypts user data and secures the platform with SSL and data encryption. |
| Blog/Content Management | Medium | 2-4 | Medium | User Engagement | Allows admins to manage content like articles, tips, and user testimonials. |
| Event Management | Medium | 3-4 | Medium | User Engagement | Enables users to RSVP, schedule events, or view matrimonial-related events. |
| Analytics & Reports | High | 3-4 | High | Optimization | Provides real-time data analysis, user behavior insights, and reporting for admins or users. |
| AI-based Matchmaking Algorithm | High | 4-6 | High | Advanced Functionality | Uses advanced AI/ML algorithms for better matching, analyzing user behavior, and offering intelligent suggestions. |
| Mobile App (iOS/Android) | High | 6-12 per platform | High | Accessibility | Develops the app for iOS and Android separately or use a cross-platform framework. |
2. Platform Selection
Do you desire your app to be on both iOS and Android or just one? If you choose to develop for both of them, then the cost will increase to build an app like Shaadi.com.
Because native apps for iOS and Android are developed separately, which increases the cost.
However, if you go the cross-platform way, costs can be reduced, although the reach is broader.
3. Design and User Interface
App design plays a huge role in user experience and cost.
An attractive, intuitive design might be expensive to create with UI/UX designers for your app like Shaadi.com.
However, an excellent design will be worth the cost, as it can make a great impact on user engagement and retention.
4. Technology Stack
Yes, you might be right when you think a tech sack can impact the price.
It directly influences the budget and how advanced technology will be in developing your matrimony application.
New-age technologies like machine learning for matchmaking, complex analytics can increase the cost to build an app like Shaadi.com.
Above all, effective cost management calls for the proper selection of a suitable technology stack, as the choices made according to your application's requirements are really necessary.
5. Development Team Expertise
When you are looking for how much it cost to make an app like Shaadi.com, don’t forget to add this one to your list.
High-skill developer teams would be costly initially, but this may pay in the long run when their chance of making an error or delay goes down.
Again, a high-level app like Shaadi.com would be priced by region you're sourcing the team.
Depending upon where your development team will reside, the total cost varies; developers in North America or Western Europe have usually higher rates than those based in Asia or Eastern Europe.
| Expertise Level | Hourly Rate (USD) | Team Composition | Cost Impact on Overall Development |
| Junior Developers | $15 - $40 | Junior Developers, Junior Designers | - Lower Cost: Cheapest option. May require more time to fix bugs and rework features. |
| - Higher Risk of Delays: Lack of experience can lead to more iterations and inefficiency. | |||
| Mid-Level Developers | $40 - $75 | Mid-Level Developers, Designers, QA | - Moderate Cost: A balance of quality and cost. Can build the app efficiently with reasonable time. |
| - Quality Output: Fewer errors and faster development compared to juniors. | |||
| Senior Developers | $75 - $150 | Senior Developers, Senior Designers, Architects | - Higher Cost: More expensive but delivers polished, high-quality results. |
| - Efficient Development: More expertise leads to fewer errors, faster delivery, and better scalability. | |||
| Expert Developers | $150 - $200+ | Expert Developers, Lead Architects, Product Managers | - Premium Cost: Top-tier developers command the highest rates but offer exceptional performance. |
| - Maximum Efficiency: High-quality output, robust architecture, and an excellent user experience. |
6. App Maintenance and Updates
Once the app is built, you need proper maintenance and update services to make sure your app is functional and competitive.
This is an often-overlooked factor when thinking about the cost to create a matrimony app like Shaadi.com.
Maintenance costs can range from bug fixes to new features and many more. Besides, it is an ongoing process to continue throughout the life.
7. Security and Privacy Features
Since a matrimony application deals with sensitive user information, strong security and data privacy measures must be implemented.
Secure logins, encryption, and other strong data-protection mechanisms add to how much does it cost to develop an app like Shaadi.com.
But, remember these features are non-negotiable if you want to protect your users and gain trust in the platform.
8. Third-Party Integrations
Many apps, like Shaadi.com, integrate with third-party services: payment gateways, social media logins, or geolocation services.
Integrations can raise the cost to make an app like Shaadi.com. The cost depends on how complex and how many integrations you plan to have.
We believe you understand how several factors affect the overall cost to develop a matrimony app like Shaadi.com.
Now, with that let’s understand how one can earn the money back.
Monetization Strategies for Shaadi.com Like App
This kind of app Shaadi.com can be profitable and scalable.
A good strategy can give you multiple revenue streams that would sustain your platform.
Here are some top monetization models that will help you to gain maximum return from your matrimonial app.
1. Subscription Plan
Among the most basic ways of generating revenue in an app such as Shaadi.com, is offering subscription plans.
You can provide access to premium features including advanced search filters, and limitless messaging, among other improved profile visibility features.
There may also be provisions for monthly, quarterly, or yearly subscriptions to sustain user engagement, as well as steady income flow.
2. In-app purchases
Another approach could be through in-app purchases for a specific feature.
This can include exclusive matchmaking tools and the ability to "boost" their profile visibility.
Therefore, including the cost involved in making an app like Shaadi.com would allow the users to be given an advanced experience.
In-app flexibility means users pay only for the features they need, potentially increasing conversion rates and overall revenue.
3. In-App Advertising
The revenue generation from an app like Shaadi.com can also be done through advertising.
You earn extra money without affecting users' experience through ads- banner ads or sponsored content as you integrate them in subtle ways.
Advertising can contribute to a steady income at the time of earning the money spent on Shaadi.com like app development cost.
4. Partner with Wedding Services
You can partner with wedding-related services, such as event planners, photographers, or jewelers, for additional revenue streams.
You can give exclusive offers or suggestions to your customers.
By leveraging your user base and utilizing a proper cost to build an app like Shaadi.com, partnerships can help you expand beyond the platform itself.
It can create mutual benefits for both users and businesses.
With such strategies, you are bound to transform an idea into a sustainable, revenue-generating platform.
But, for that, you need to get assistance from Android or iOS app development company as monetization is important for your app's survival.
How Techanic Infotech Can Help You Build an App Like Shaadi.com?

The more dynamic the social life of an individual, the more the need for digital solutions to matchmaking, and this is why the matrimony market is proving to be a very lucrative business.
Shaadi.com is one such app that develops on this demand with its features of matchmaking algorithms, profile verification, and real-time communication.
You can get a considerable market share that seeks authentic love connections through the right application.
In case you are considering getting into this niche, learn the Shaadi. com-like app development cost is what should guarantee the success of a release and subsequent profitability.
Let Techanic Infotech, the best matrimony app development company lead you through every phase-from planning to implementation.
Conclusion
In conclusion, a Shaadi.com-like app is developed based on many factors, including the complexity of design, the features, the choice of platform, and the skills of the developer, that go into making the total cost.
A good matchmaking platform will need investments in user-friendly design, reliable backend infrastructure, and features such as privacy, security, and user verification.
This means that the cost of app development would vary according to your application requirements, ranging from thousands of dollars to several hundreds of thousands for a customized solution.
Make sure to budget accordingly!
FAQ's
Depends on features, platform, and complexity. Estimates range from $10,000 to $40,000+. Custom, high-end development increases prices.
Following are the basic features including user profiles, search filters, messaging, matchmaking algorithm, privacy settings, pay gateway integration, and most importantly secure data management.
3 to 9 months, which depends on the complexity of the app and the efficiency of the development team.
Native apps allow better performance and user experiences, but they cost more. Hybrid apps are more reasonably priced and work on almost every platform, though possibly sacrificing a little bit of performance.
Yes, this is possible by limiting the first set of features, a phased rollout, and by making the right choice with a cost-effective development team or framework.
