Top 20 Beauty Salon App Features

The beauty and salon industry has become more competitive than ever before, and features do play a huge role in keeping businesses on the run for making clients happy.

But, with so many features available, how do you know which ones are truly essential for your business?

If you are looking to have a salon app, a spa, a hair salon, or even just a wellness app, for example, features are an element that you can’t miss out on.

We will give you an overview in the blog post of the best features of the salon app for any salon business, that can separate you from the competition & enhance user experience.

Beauty Salon App Market Size

There is a need to know the beauty salon app market size and growth potential before investing in developing a beauty salon app.

Market trends will guide your intelligent decision, thus keeping up with consumer expectations.

• The market is anticipated to grow at a CAGR of 8.4% during the estimated period from 2023 to 2032.

• The global salon services market is estimated to be at USD 481.81 Billion by 2032.

• Asia-Pacific is expected to grow at the highest rate during the forecast period.

This shift in the market explains the importance of implementing the right salon app features such as easy booking, payment integration, and client management into your application.

By keeping focus on features while creating salon apps , you can streamline salon operations while also providing a top-class experience that keeps on coming back.

As we talk so highly of salon features, we should know about the best ones you must have.

Best Salon App Features

Features hold so much power that they can make or break your salon app's success.

Here is the list of top beauty salon app features that will take your customer experience to the next level and streamline your operations:

1. Online Appointment Scheduling

Appointments should be booked directly from the salon application.

Every salon needs to have this as one of its top salon features because it allows clients to book any available services, they so desire without the need to call.

The application should give real-time availability, have a simple calendar interface, and allow choosing particular stylists.

This feature reduces no-shows and increases customer satisfaction because users can reschedule or cancel easy appointments as needed.

2. Client Profile and History

A salon app should look to offer personal experiences, and one can achieve this by keeping history & proper client profiles.

Clients can save their preferred services, stylists, past appointments, and even notes about their hair or skin type. This information can help your staff provide more tailored services.

Access to a client's history will also enable salon professionals to make more relevant recommendations for any new treatments, products, or services.

Such beauty salon app features make clients valued and provide a much more professional service.

3. Payment Integration

Convenient and secure payment integration happens to be one of the most critical elements for your salon application.

Today, whether it be via card payments, mobile wallets, or any other form of online payment available, customers expect to pay for services directly from their phones with ease.

It helps eliminate the headache of billing post-service and can even be used for pre-payment or tips. Another thing that encourages users is to be made by offering multiple payment options for catering to a more diverse crowd.

Therefore, in determining the cost to develop a salon app , secure and seamless payment solutions are a great consideration.

However, this investment is important for enabling better customer experience with streamlined business operations.

4. Push Notifications and Promotions

Push notifications are an excellent way of keeping your customers engaged.

In a salon scenario, the need for reminders about appointments, promotions, and exclusive offers is timely, just not missing a special deal will surely motivate users to come to your app.

One can send tailored promotions depending on the preference or based on earlier visits that can also increase revenue and invite repeat business.

Whether it is for a birthday discount, seasonal promotion, or some limited-period offer, push notifications make sure the consumers never miss that particular one.

5. Service Menu with Pricing and Customization

One of the main features that need to be present in this salon app is a well-organized menu of services offered at a beauty salon.

Clients’ ought to easily browse through your salon's list of services, see their full descriptions, and know how much it will cost them.

Information provision should be clear enough to instill confidence and enable clients to make the right choice.

More options for service customization will allow customers to personalize their experience.

For example, when booking a facial, they should be given the different kinds of treatments they can receive from the salon, depending on their skin type or preference.

6. Real-Time Staff Availability and Booking

For larger salons, real-time integration of staff availability is a requirement.

At any given time, it should be known who is available so that a client can book an appointment with their preferred stylist or therapist at the right time.

Real-time booking also eliminates over-booking or scheduling collisions, thus making operations smoother and less of a headache for your staff and clients to deal with.

7. Loyalty Programs and Rewards

Loyalty programs are the best feature in salon apps to increase customer retention.

A salon app can use rewards, points, or discount rewards through frequent visits, referrals, and spending. Such programs bring in more return visits by customers and enhance lifetime value and loyalty.

For instance, after a specific number of visits, clients may receive a free service or a discount on the next appointment. Beauty salon app features like these keep clients coming back for more.

8. In-App Reviews and Feedback

Customer feedback is the best way to help you improve the service that your salon offers.

An in-app review system will enable rating of experiences and giving comments to customers.

This improves trust since potential new clients will find more confidence in visiting the salon with positive reviews, but constructive feedback will help you find areas to improve and keep on improving your service quality.

This feature of the salon app also encourages transparency, showing clients that their opinions are valued.

9. Social Media Integration

Social media integration can put you in front of users.

Users should be able to share a post relating to their visit experience on a platform such as Instagram, Facebook, or Twitter.

The integration of social media also allows for easy posting of promotional messages that, when shared and re-shared on other platforms, may end up spreading across the internet.

So, don't miss the opportunity for viral marketing that may dramatically boost your visibility and attract new customers.

10. Multi-Location Support

If you have several locations of your salons, then the application should be able to support multi-location management.

Customers must see the closest one to them, book their appointments there, and even transfer bookings from one location to another.

They should be able to connect with the experts for their queries in their preferred language.

This helps in managing different branches in a way that ensures consistency in services, promotions, and branding among salon owners.

Looking to implement this feature? Connect with an experienced iOS or Android app development company to create a seamless, custom app for your salon.

11. Automated Appointment Reminders

Ever got your head stuck in the idea of working, wherein all of a sudden you remember that you forgot an appointment? It happens!

With beauty salon app features like automated reminders via email or text to your clients, you are sure to have fewer no-show instances and run the salon smoothly.

For you, it means less time spent running after clients; for your customers, it's a handy reminder so they don't miss their favorite treatments. And, of course, it keeps your business organized and efficient.

Clients will appreciate the convenience, and you'll save time and avoid any last-minute headaches. It's a win-win!

12. Mobile Check-In and Self-Check-In

Clients do not want to go around standing in a long, winding line just for them to complete some paper form when they come to visit the salon.

With the mobile check-in feature, they can be streamlined to do it on their phone once they come into the salon.

This salon app feature would speed up the check-in time, reduce waiting times, and enhance the client experience altogether.

You may also track the entry of your clients, which would help you plan your schedule accordingly and even gauge your intended staff strength.

This is perfect for busy salons that want things to run as smoothly and efficiently as possible.

13. Customizable Loyalty Programs

Loyalty programs are a fantastic way to ensure your clients keep coming back, but the big catch is how you make them feel personalized.

And this way, customizable loyalty programs allow for tailoring rewards to each client's preferences.

Perhaps your clients love deals, while other clients love the free add-on service.

Whatever your client's preference, you can reward with it considering his individuality and spending habits.

Hence, they may feel valued and cared for, so encourage them to come back and keep visiting your salon.

14. In-app online Consultation Booking

More and more clients want guidance before booking a service.

So, if you offer an in-app consultation feature, they could easily book with you or your staff without ever having to leave the app. For hair advice or a skincare routine, they are just a few taps away.

This is not only convenient but also creates a new source of income for your salon. With an online consultation, you are expanding your line of services and able to include those clients who prefer to deal with you virtually.

15. Detailed Staff Profile and Specialization

Today's client wants to be assured of who will treat them.

With detailed staff profiles that feature their specializations and expertise, you empower clients to make the right pick.

Whether it's a color stylist specializing in color or a massage therapist that people rave about for deep tissue treatments, such detailed profiles help to create a sense of trust and put your clients in control of their experience.

Transparency also motivates staff to keep improving and show off their skills.

16. Integrated Calendar and Scheduler

Juggling appointments can be quite a hassle; however, when you use a completely integrated calendar, everything that can be done on this level can easily be managed.

It automatically synchronizes the schedules of staff, bookings, and reminders of work and ensures that there is no possibility of an incident of double-booking or missed appointments.

Such salon features allow you to schedule ahead, allocate, and monitor in real-time the schedule among your team members and hence easier for you to manage your salon.

The same thing to the clients; it means they can act very fast relating to availability, and it saves them loads of time.

17. Inventory Management

Product and supply tracking are also tricky.

From the built-in inventory management salon feature, you can easily keep up with your stock monitoring, reorder supplies, and monitor product usage.

This prevents you from running out of key products and helps ensure consistency in experience for your clients.

And, when you are running low on a product, the software will alert you so that you never run out unexpectedly. It all adds up to making things better for running your salon business.

18. Real-Time Booking Analytics

Get insights on what's working for your salon.

Real-time booking analytics offer a deep dive into the details of bookings, peak hours, and more about customer preference.

You can reorganize staff, test services, or even play around with price. And with all this, it enables you to make smarter decisions that will actually drive the growth of the business and meet demand.

It is also a very valuable tool to track the performance of your salon and benchmark for future goals. Surely, its benefits make investors get a salon app from an experienced mobile app development company .

19. Campaigns Based on Client Behavior

Use personalized marketing tools so you can string a series of campaigns based on client behavior.

In case a client hasn't scheduled an appointment for a long time, send them a special offer or reminder. Or if a client is very much into haircuts, notify them about a new service that they could use.

These automated, personalized messages keep the clients engaged and reminded that you have something special for them. It is a way to market more efficiently without being too salty.

20. Integrated Booking with External Platforms

Some clients want to book their services on the Google or Facebook page.

Having such a feature in the salon app including integrated booking, you can keep in sync with your salon's availability on those platforms and allow clients to book directly from their favorite sites.

This creates a frictionless experience for your customers and is a seamless way to capture bookings without them ever having to leave their chosen platform-from social media to Google.

Talking about features, if you're curious about popular apps and features, the next section is about it:

Popular Salon Apps & Their Features

Each one of the top beauty salon apps present in the market credits features to be one of the reasons behind their popularity.

So, let us look at some of the best apps and drive inspiration from their features.

1. Mindbody

Mindbody is one of the leading applications of the salon and wellness market. Its rich set of features that help salons, spas, and customers make it very much known.

Here's why it stands out:

• Online Booking and Scheduling: Mindbody makes it easy for clients to book appointments right from their mobile apps. Also, the application allows salon owners to track all appointments in real-time.

• Payment Integration: This allows the clients to pay their charges directly through the app, thus enabling all modes of payment, including credit cards and mobile wallets.

• Client Management: The client profiles, appointment histories, and preferences are stored and it is easy to render personalized services.

• Marketing Tools: Mindbody has inbuilt features such as email and SMS reminders, promotions, and discounts that have helped salons engage customers very effectively.

Ideal for: All-in-one salons looking for an app that manages appointments, payments, as well as marketing.

2. Vagaro

Vagaro is another beauty and wellness market app offering a robust feature set with salons and spas in its target.

Here's why it stands out:

• Appointment Scheduling: The Vagaro app provides an easy interface for scheduling appointments and bookings with clients.

• Staff Management: Staff shall be scheduled in the salons, thus there is a possibility of double booking resulting in higher productivity for the salon and efficient operational management.

• POS: Vagaro's point-of-sale system enables the salon to process payments, keep track of sales, and even monitor stock within the app.

Ideal for: Salons that have need of an all-rounded management system, all the way from booking and payment processing to marketing and inventory management.

3. Booksy

Booksy is one of the most popular salon apps, which is user-friendly and well-equipped with an ample set of features for effective salon management.

Here's why it stands out:

• Client Profile: Booksy stores data on the client's appointment history, preferences, and previous services. Salons get customized experiences.

• Payments & Invoice: The application allows clients to pay directly, and salons can generate invoices for clients. Salons can thus send and receive payments simply and with complete visibility.

• Promotions and Loyalty Programs: Salons can create customized deals along with loyalty programs in order to attract customers to visit salons again and again.

• Push Notifications: For appointments, special deals, and more through push notifications so that customers keep themselves busy.

Ideal for: Small-scale and medium-scale salons that require a simple and dependable application for customer booking and management.

4. Square Appointments

Square Appointments is a square ecosystem which is a popular tool for handling many different aspects of a business and is well-suited for salons and spas.

Here's why it stands out:

• Ease of booking: Square Appointments makes it possible for clients to book their appointments online 24/7 with an easy-to-access mobile-friendly interface, thereby reducing scheduling conflicts.

• Payment method integration: With Square Appointments, clients can pay for services securely through their credit cards, debit cards, and mobile wallet via an application.

• Customer Reminders: The application automatically sends appointment reminders to reduce no-shows.

• Staff Scheduling: Square Appointments helps salons manage the schedule and availability of their staff, and reduces overbooking and operational issues.

• POS and Invoicing: The point-of-sale system of Square can easily process payments, track sales, and send digital receipts. This makes it an all-in-one package.

Ideal for: Salons that need a low-cost product that is easy to use and compatible with other products of Square.

5. StyleSeat

StyleSeat is a strong salon app that streamlines the business of beauty professionals and salon owners, making it easy to manage appointments and relationships with clients.

Here’s why it stands out:

• Client Management: Allows salon owners to detail client profiles with history about appointments, preferences, and notes for customized services.

• Payment Processing: The integration of payment processing is directly integrated into the application. Using this app, salons can take safe payments with regard to services and products taken by clients.

• Reviews & Ratings Online: Allows customers to review and rate salon services. Online reviews improve the trust of customers due to positive word-of-mouth.

• Marketing & Promotions: With StyleSeat, salons can promote using auto campaigns, discount reminders, and bargain offers to bring in clients and retain them.

Ideal for: StyleSeat is suited to salons to improve the customer experience and make business efficiencies through an intuitive all-in-one platform.

If you desire to be like these apps, then you need experts by your side.

Get to know them below to develop a salon app with the best features:

How Techanic Infotech Can Help You Get a Salon App with the Best Features?

Do you want to get a salon app that has the best salon app features? Well, we are here!

Take the help of Techanic Infotech, the best salon app development company , for bringing in perfectly tailored applications suited to specific business needs.

We understand the different nuances of the beauty industry and can help you construct an app that will improve your client experience and increase operational efficiency as well.

Our experts can integrate online booking, secure payment gateways, and even client profiles, etc. so that you stand out from competitors.

Contact Techanic Infotech today to consult on how we can help you develop a beauty salon application with all the top features you need to succeed.

Conclusion

Just to refresh your memory, in the digital era, salon apps are no longer a luxury but an effective tool for customizing user experience and business operations.

You can create an app that will amaze your customers and run your salon efficiently by targeting the most important aspects of a good salon app.

Your salon app with features like online booking loyalty rewards and the actual real-time availability of staff, will keep your salon ahead.

Whether you just want to upgrade an existing salon app or need to develop one from zero, with Techanic Infotech, you will be guaranteed your app fulfills all the requirements for successful placement in the present competitive market.